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Il welfare aziendale made in Diesel: una proposta controcorrente

digital Il welfare aziendale made in Diesel:
una proposta controcorrente
Articolo
rivista POLITICHE SOCIALI E SERVIZI
fascicolo POLITICHE SOCIALI E SERVIZI - 2014 - 1
titolo Il welfare aziendale made in Diesel: una proposta controcorrente
autore
editore Vita e Pensiero
formato Articolo | Pdf
online da 01-2016
issn 1128546X (stampa) | 18277934 (digitale)
€ 6,00

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The paper identifies the sources of innovation of the company welfare project promoted by Diesel, by highlighting how these can influence the company’s ability to generate value both inside and outside the company itself. Openness to change, which has always distinguished the brand, has become in fact a worthy ally to answer to the ever more complex needs of employees and their families, which have increased due to the recent financial and economic crisis. The case study analyses the main characteristics of the company welfare plan, by laying emphasis on how its contents reflect creativity and the countertrend of company philosophy and favours the socio-economic development of the territory. The study also shows how the company welfare proposal: is built like a closed-circuit process, that is, how it generates synergy the between the corporate welfare programs and the company’s main activity; uses circular subsidiarity by incentivising the exchange of knowledge, information and resources with public bodies, social enterprises and citizens, thereby laying the foundation for continuous improvement.